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September 19 2012

The Likeability Trap

Charlotte Hays

Here is some advice to the Romney campaign from Pejman Yousefzadeh, who is pessimistic about the Republican’s chances, over at Ricochet:

But one of the best things that Romney could do in order to make a political comeback is to spend his vast campaign wealth on political ads that make him out to be a good and decent human being. Pro-Romney Super PACs would be well-advised to do the same thing. And you know what? Those ads would have the virtue of being true.

But isn’t this just what the bounce-less Republican Convention did? It’s unfair that the Obama campaign has painted Romney, by all fair accounts a nice man, so viciously. But there are more important matters to be discussed right now than whether Mitt Romney or Barack Obama would make a better nurse to a sick voter.

This is an election that will determine whether the U.S. becomes a dependency society or returns to an ethic of self-reliance. So no more Mr. Nice Guy stuff—let’s talk issues.

Independent Women’s Forum’s mission is to improve the lives of Americans by increasing the number of women who value free markets and personal liberty. Sister organization of Independent Women’s Voice.
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