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January 21 2019

Millennial Monday: GOP Needs to Master Social Media for a More Successful Future

by Betsy Pearson

Alexandria Ocasio-Cortez’s Twitter personality might be rivaling that of President Trump. Their  political beliefs are worlds apart, but both know how to convey authenticity and get out their messages on social media.  Late last week AOC was set to share some of her social media secrets  with her Democratic colleagues:

USA Today reports that the briefing will focus on “the most effective ways to engage constituents on Twitter and the importance of digital storytelling.”

Kentucky Republican Rep. Thomas Massie who has coined the hashtag #SassyWithMassie, and Senator Rand Paul, another Kentucky Republican, who goes on a yearly Seinfeld inspired “Festivus” tweeting spree to “air his grievances,” are rare example of adept users of social media in the GOP. Other than President Trump, Republicans just don't get it when it comes to social media.  

Democrats, on the other hand, have long understood the value of social media: it is the most direct way to reach millennials. Recently 2020 hopefuls Beto O’Rourke and Elizabeth Warren took to Instagram to live stream casual events in their lives (such as going to the dentist or drinking a beer). Arguably, those may be examples of TMI. However, many have credited former President Barack Obama’s ability to turn out his base to his social media use.

If we remember Mark Zuckerberg’s hearings on Capitol Hill, the generational lack of understanding was made abundantly apparent. For a laugh, check out the confusion that ensued below as the Facebook CEO tried to explain how a few aspects of his platform works:

Platforms like Facebook, Twitter, Instagram, and Snapchat all offer enormous potential to politicians. Interacting with constituents, news outlets, and colleagues regularly on these platforms could make any politician appear more genuine and likeable. These are all characteristics that motivates people to go to the polls.

Going into 2020, the GOP needs to play catch up on social media. Overtime both parties will grow younger. In order to stand out in a crowded field I would suggest all politicians on the right get a little more savvy about their social media feeds.

 





Independent Women's Forum is an educational 501(c)(3) dedicated to developing and advancing policies that aren’t just well intended, but actually enhance people’s freedom, choices, and opportunities. IWF is the sister organization of the Independent Women’s Voice.​
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