A bakery chain has compiled a list of ingredients it says it will drop, though the announcement is being called a publicity stunt.
Panera Bread says it's committed to removing artificial preservatives, sweeteners, colors and flavors from the food in its bakery cafes by the end of 2016.
The so-called "No No list" can be viewed here.
With the list, Panera has become the first national restaurant chain to go public with a list of ingredients it says it will not put in food.
Company CEO Ron Shaich tells USA Today that he wants to "serve food that I feel good about my daughters eating."
Julie Gunlock, senior fellow for the Independent Women's Forum, and a mother, suspects Panera is conducting a stunt to attract people concerned about nutrition.
"Unfortunately what they're doing, removing the so-called additives and preservatives, in large part isn't making the food any healthier," says Gunlock. "These trace amounts of preservatives and additives are not unhealthy. They don't make food dangerous."
Preservatives protect against things that can cause food poisoning.
Still, the IWF spokeswoman says Panera is a business and can run its business the wait it sees fit.
"But we're seeing this kind of behavior from other corporations," she observes. "They have a lot of high-calorie items on their menus. So what they're trying to do is make their food seem like it's better, not necessarily healthier."