Our program will be launched with focus groups that will explore women’s views and the dynamic of opinion development. From those results, we will build a survey and conduct a nationwide poll of women’s views and the forces that shape them. Our research will be far reaching and thorough. We want to make sure that women across the country hear us, and this poll will help us to understand who is listening to what, and why. We have already completed our preliminary focus groups and have found surprising results.

Stay tuned to IWF for insights into what women are thinking and why. We will update our website regularly with research findings and conduct periodic Web surveys to see how our cyber audience’s views compare with our national poll.