LIke most women, I drop my dollars on a certain amount of overpriced makeup, so I just looooved being characterized as this:
“…little freaked out, intimidated, frightened, right-wing Republican thin-lipped bitch”.
Yup, that’s what Estee Lauder, parent company of M.A.C. Cosmetics thinks of me. Or did, when M.A.C. hired the consummately talentless and unfunny Sarah Bernhard to mock me and my conservative sisters in a video commercial. Fortunately our blogstress friends at The Cotillion got right on it and eventually got Estee Lauder to both erase the offending line from the video and issue a mealy-mouthed apology.
And today on Town Hall, Michelle Malkin reads Lauder the riot act:
“The quest for a good moisturizer transcends partisan politics. Our money is green, like everyone else’s. Oh, and we have feelings, too.
“So when corporate boneheads in your industry (such as the ones at MAC Cosmetics) hire left-wing celebrities (such as offend-a-holic Sandra Bernhard) to hawk lip-plumping products by hurling epithets at us (such as “little freaked out, intimidated, frightened, right-wing Republican thin-lipped bitch”), we are not just going to roll over like tubes of mascara across a make-up counter.
“There was a time when you could get away with snubbing us so gratuitously — a time before the Internet and the blogosphere and YouTube existed. No more. When the gals at The Cotillion (cotillion.mu.nu), a consortium of conservative women bloggers, organized an online protest against MAC’s anti-Republican advertising mockery, the company realized a simple truth: Politicizing beauty potions may be good for a few snickers in the boardroom — but it’s plain bad business in Middle America…..
“But let this be a lesson learned, beauty barons. Your customers are not just ‘Desperate Housewives’ cast members and unhinged friends of Madonna. It’s not nice to bite the manicured hands of conservative women who feed you. Take it from a big-mouthed Fox News Channel contributor who buys lip gloss by the barrel. If you truly ‘respect’ all of your customers, you won’t go out of your way to pay sneering ‘provocateurs’ to antagonize a substantial portion of them in the first place. The bottom line is that enhancing the bottom line should be your top priority, not enhancing your popularity in Hollywood.”
And if you, dear InkWell readers, want to let Lauder know what you think, here’s how to e-mail the company.