Has It Really Come To This?

Must everything really be aimed below the waist?  This ad on You Tube is called “My First Time.” 

It’s a 60 second PSA about . . . voting.  As the title suggests, several women (including Angie Harmon and Felicity Huffman) deploy an arsenal of double entendres: Harmon asks, “You want me to tell you about the first time I did it?” and Huffman confides that she likes to “do it in the morning, when [she]’s fresh.”  It’s supposed to convince women to cast a ballot in the upcoming elections.

Maybe I just suffer from a tragic lack of imagination, but it seems something of a stretch to try to infuse voting with sexual overtones.  Or maybe it’s just a regrettable sign of the times that nothing can truly be considered “fun” or even “worthwhile” without a sexual element.