The Liberal Democrats in the UK have taken unusual steps to protect females from pressure in the media to maintain a slender physique, perfect skin, and sleek hair. MP, Jo Swinson, believes that airbrushing should be banned in advertising aimed at those under 16.

According to Swinson:

“Liberal Democrats believe in the freedom of companies to advertise but we also believe in the freedom of young people to develop their self-esteem and to be as comfortable as possible with their bodies.”

However, the Advertising Standards Authority says airbrushing is not an issue and very few complaints have been made. Perhaps this is because people are not that concerned and are smart enough to realize that some images have been altered.