It's called putting the "micro" into "microaggression."
To show off its new iPad Pro, Apple invited an exec from Adobe (ADBE) to demonstrate how precise photo editing can be on the tablet.
The exec, Eric Snowden, put up an image of a woman's face. He then said he was unhappy with her neutral expression, and turned the corners of her lip up into a smile.
Oh my! Talk about the princess and the pea!
Twitter erupted with angry and snarky responses from event attendees and livestream viewers. They blasted the two companies for being sexist and lazy.
"Did he really just force-Photoshop a woman to smile more at this Apple event? THAT was the best example of image editing…?" a user name Emily Combs tweeted. "Oh thank god we've made the men of Apple feel more comfortable with her facial expression. PHEWWW."
"Force-Photoshop"! I love it! Feminists actually thought there was a tiny little woman on the iPad who was being waterboarded until she produced a grin.
Plus, even more indignity!
People were also particularly ticked off because the demo was the first time a woman appeared on stage during the nearly two-and-a-half hour live presentation.
Here's what one angry blogger said:
I just cannot deal with this today.
Apple unveiled a bunch of new stuff today. In an entirely unsurprising result, the way they did so was horribly problematic. Get this: They manipulated a photo to make a person smile more.
But not just any person. A woman….
As this Mic story reveals, telling a woman to smile is the third of seven casually sexist things that women hear every day:
While telling women to “calm down” is problematic [smdh–EAP], so is demanding that they smile. Many a woman has heard this when she dares to appear emotionless or, perish the thought, angry or upset. Maybe she’s walking down the street, sitting on the subway, or simply concentrating on any given routine activity — whatever it is, if a woman is doing it without smiling, she’s apparently failing to live up to her feminine duty to pleasantly please all who encounter her.
And if they don’t smile? WELL JUST HOP ON YOUR APPLE PRODUCTS AND “FIX” THEIR FACES.
And if you don't believe the feminist world is on fire about this appalling sexist crime, try searching "apple photoshop smile."
No wonder only 23 percent of women call themselves feminists. It's too embarrassing.