Apparently, the national retailer Target has come under fire for a Christmas-themed sweater that critics say make light of mental illness, specifically those with obsessive compulsive disorder.
The festive red sweaters read "OCD Obsessive Christmas Disorder" and can be purchased for $22.40.
Americans have taken to Twitter to voice their opposition or defense of the holiday sweater, but it may not matter. Target says it will not stop selling the item.
CNN Monday reports;
The issue lit up social media, with legions of the offended vowing that Target would get on their naughty list unless it got rid of the sweaters.
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OCD is no joke to the afflicted. The disorder causes "severe anxiety" and "involves both obsessions and compulsions that take a lot of time and get in the way of important activities the person values," according to the International OCD Foundation.
But not everyone finds the OCD sweater offensive.
"#goodgrief ppl are so uptight!" reads one tweet. "I have OCD & am fine w/this — it's funny!"
Interestingly, the sweater is not exclusive to Target. As Fortune reports, a sweatshirt with the slogan “I Have OCD Obsessive Christmas Disorder” is available from online retailer Spreadshirt, and the slogan also appears on t-shirts from CafePress,Zazzle and Skreened.
Target is no stranger to controversy with marketing and clothing at its stores. In 2013, the retailer described the color of a plus-sized dress Manatee Gray even thought the non-plus version of the same dress was called Dark Heather Gray. Recently, they nixed gender designations for boys and girls toys.
At issue here though is free speech and just what qualifies as offensive. Free speech is a big issue right now and it seems that, no matter what you do, someone is going to be offended. From college campuses to football teams, every word people say is coming under heightened scrutiny that social media then magnifies and overblows in some cases.
Private companies can choose to create and market products as they please. As consumers, we have the choice not to buy them. So if the OCD sweater is not your favorite, there are plenty of ugly Christmas sweaters out there that need a home.