She's your abuela! She celebrates Kwanzaa! She even stuck Rosa Parks onto her logo, except–oops!–sitting in the back of the bus!
Hillary is trying so hard!
And with no group is she trolling for votes so assiduously as with millenials:
She joined Snapchat, launched her account with a lighthearted selfie about "chillin in Cedar Rapids" and snapped about Planned Parenthood. She has participated in interviews aimed at young people, like when she chatted with BuzzFeed's Another Round podcast. And the campaign has worked with internet "influencers" like Karen Civil.
[Christina] Aguilera hosted a fundraiser for Clinton earlier this year, [America] Ferrera has helped headline events for Clinton and [Lena] Dunham, the star of HBO's "Girls" will campaign for the former secretary of state's presidential bid in Iowa in January.
Clinton also taped an appearance on the Comedy Central show "Broad City" to air next year.
Hello, young people, I'm Hillary Clinton!
But the problem is this:
The 68-year old former secretary of state has Democratic establishment backing, key union endorsements and strong support from seniors, yet has thus far been unable to crack the code with millennials and GenXers. In Iowa and New Hampshire, Bernie Sanders, her 74-year old primary opponent, is winning nearly 60% of voters under 45 years old. Sanders is beating Clinton 41%-35% among Democratic millennials, according to The Harvard Institute of Politics' annual survey of millennials, released last week. And among all age groups, she's running neck-and-neck in some head-to-head polls against the pair of 44-year-old GOP senators Ted Cruz and Marco Rubio.
This has the pundits scratching their heads: Why, why, why won't the young 'uns realize that Hillary Clinton is just like them?
The New York Times analyzes the problem as a "generational divide" between mothers and daughters: Younger women don't feel the urgent necessity that their feminist moms feel about electing the first woman president. But the Washington Post thinks the actual generational divide is between mothers and sons: Sure, young Democrats of both sexes prefer Bernie to Hillary, but more young Dem men are choosing Bernie than young Dem women, who seem to rally a bit more strongly to that First Woman President idea that their moms love.
So tireless Hillary-booster Amanda Marcotte has a better idea than all that Snapchatting: Scolding:
But the gap between young men and young women does suggest, though I’ll get no end of grief for saying this out loud, that a chunk of Sanders support with his young male cohort comes from guys who really don’t cotton well to the idea of women in power….
[P]lenty of men with otherwise impeccable progressive politics have a special carve-out for women, who they still regard as a secondary class who are here to serve men and not to compete with them. This problem is an exponentially bigger one than the problem of young women not being feminist enough. Obviously, we could all probably stand to be a little more feminist, but on the scale of feminism, women are way ahead of the curve. It’s time for men to start playing catch-up.
Right! Hillary, quit fooling around with the social media and start badgering those laggard young men. First woman president! First woman president!