How politicized did the Super Bowl get?

Pretty darned politicized.

My favorite fallout from the Patriots' stunning 34-28 upset on Feb. 5 is #NotMySuperBowlChamps. Because it turns out that it's not a joke that liberals are claiming that the Falcons won "the popular vote." They're really saying that!

Here's the report from Breitbart:

As the New England Patriots took yet another Super Bowl win, liberals from coast to coast exploded with vitriol on social media, furious that a team with tangential links to President Donald Trump came out on top Sunday. Since that final touchdown the hash tag #NotMySuperBowlChamps and other similar tags have been trending.

The left-wing sports media has been out for blood for the better part of a year because Patriots quarterback Tom Brady, coach Bill Belichick, and team owner Robert Kraft all came out as unapologetic fans of President Trump. And, now that they’ve won the Super Bowl the left has turned apoplectic.

Since last night’s big game, liberals have flooded Twitter, Facebook, and other social media services with several versions of the hash tag after Trump pal Tom Brady led his team to yet another Super Bowl title.

Along with #NotMySuperBowlChamps, users also employed #NotMySuperBowlChampions and #NotMySuperBowlTeam to attack the Patriots.

Here's a sample tweet:

The winner should be determined by who has more fans, not more points.
Winning is racist and Tom Brady is a fascist.

See what I mean? The Falcons won the popular vote! Also, the Russians hacked the game and we need to get rid of the Referee College.

Then we come to the ads:

Audi: Why Your Daughter Is Always Saying, "Cut the Platitudes, Dad":

“What do I tell my daughter?…“Do I tell her that her grandpa is worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?"

Airbnb: Let's Invite Some Terrorists to Live in Our Spare Bedroom!

“We believe in the simple idea that no matter who you are, where you’re from, who you love, or who you worship, you deserve to belong,”

And, of course, 84 Lumber: To Hell With the Law: We Need That Cheap Labor

As the New York Post's Kyle Smith writes:

In the 90-second spot for the construction-materials company, a Latino mother and daughter who are apparently sneaking across the southern border of the U.S. rise in the dark, walk along a barbed-wire fence, clamber aboard the boxcar of a moving train and wade across a river….

The ad is an unmistakable invitation to lawbreaking from a building-supplies company that, because of the industry it represents, is strongly associated with illegal immigrants. A Pew survey conducted between 2007 and 2012 found that construction was the sector that employed the second-largest number of illegal immigrants, after the service industry.

And finally Lady Gaga. Now, you might be giving Gaga some props because she didn't go Meryl Streep and stuck to pure patriotism as her halftime theme–but you don't work for CNN:

Then, before Gaga jumped from the roof, she concluded her emotional intro by quoting from the Pledge of Allegiance: "One Nation under God, indivisible, with liberty and justice for all," with a clear emphasis on the "for all" part.

See? Even when some aspect of the Super Bowl didn't seem politicized, if you were a good liberal, you could politicize it anyway.





Then…the ads.