All eyes have been on millennials leading up to the midterm elections amidst calls for the youngest voting population to “vote out” politicians who don’t fit their liberal views. However, in a recent poll only 28% of millennials say they plan on voting—the majority citing lack of enthusiasm with their choices.
Despite this, many groups have been coming up with creative ways to target millennials to go out and vote. Here are a few of the latest tactics to appeal to millennials:
In order to stir up motivation Samantha Bee launched an app called “This is Not a Game, The Game” which allows participants to win cash by answering questions that supposedly educate about politics. By “Gamifying” the midterm elections, Bee hopes to get young people to the polls.She claims the app is bipartisan, but there is definitely a liberal flavor to all the questions.
Another barrier for millennials is that they are having a hard time getting off their phones and using snail mailfor absentee voting. This has been partly addressed through a variety of website and apps that can register millennials to vote, give them information about polling places, and even send them their absentee ballots.
Matt Mahan, the CEO of the voter engagement app Brigade explained that millennials are looking for a voter experience that is “simple, fun and social.” At a voter turnout summit, #WeVoteNext, young activists spent time together building that social aspect of voting. Instead of tearing down relationships between millennials and the older voting bloc, this summit was a celebration of being young, educated, and active.
Civic tech is the next frontier in politics. By understanding the most effective ways to communicate with millennials these tools will update the way democracy looks. Will these creative and innovative ways make a difference next month? Only time will tell!