The gender gap not only persisted but was big in midterm voting.
AEI's Karlyn Bowman, one of the country's foremost experts on polling and voter demographics, summed it up for IWF:
Women were 52 percent of all voters and they voted 59 to 40 percent for Democratic House candidates. Continuing the pattern we have seen in the past, men voted for GOP House candidates, this time by 51 to 47 percent. The gender gap was 15 points, not the chasm many had predicted.
Married voters voted narrowly for Democratic candidates, 51 to 47 percent and not-married voters cast their ballots for them by 61 to 37 percent. Married women voted for Democratic House candidates, married men for Republican ones. So the differences in male-female voting continues.
To put this in perspective, President Barack Obama won a second term in the White House in large part because women went for Obama by 11 points over challenger Mitt Romney.
But instead of getting depressed, the GOP should regard this as an opportunity: we have a robust economy with plentiful opportunities. Women care about these things.
The GOP simply needs to do a better job of telling the story of its accomplishments and showing women that, behind the rhetoric, we have unprecedented opportunities.