On this episode of Impact Farming, we sit down with Julie Gunlock to discuss modern agriculture in the culture of alarmism.
The culture of alarmism is an unending and relentless drumbeat that everything sold in the grocery store, every piece of food out there is going to kill you or harm your family and a lot of it is tied to a lack of understanding of the modern food system. We are seeing more and more fear-based messaging and questionable marketing going on.
Do you feel like your efforts to educate the consumer are falling short? As farmers, we try to produce safe food and we want our end users to know this.
Learn who is influencing this alarmism culture?
Social media and Activists – they say scary things and the media wants to report on it. Scary sells headlines.
Julie’s advice to all farmers is – Don’t give up, get social and engage with people about farming.