Cigarette smoking has killed millions of Americans, yet, in recent years, novel tobacco harm reduction products, e-cigarettes and vapor products, have shaken up the marketplace, leading to significant declines in combustible cigarette use. Despite this, lawmakers and regulators are being influenced by billionaires that will stop at nothing to see the end of e-cigarettes in America, regardless of their significantly reduced harm. Public health should be promoting the use of tobacco harm reduction products, not stunting adult access to these innovations.