American Girl has betrayed America’s parents.

As the mom of a three-year-old girl, I’ve dreamt of my daughter unwrapping her own American Girl doll on Christmas morning. Sadly, it won’t be this year. Or possibly ever.

The iconic company once known for ‘bringing out the joy of girlhood,’ has gone woke, now teaching young girls how to not be girls.

In its book titled ‘Body Image: How to love yourself, live life to the fullest and celebrate all kinds of bodies,’ American Girl offers a ‘smart girl’s guide’ to socially and medically transitioning from one gender to another.

If you ask why a toy maker would feel compelled or even remotely qualified to wade into one of the most controversial and unsettled issues in prepubescent health – you’re not alone.

Moms and dads across America exploded in protest and now the company has responded by – shockingly – doubling down and gaslighting parents.

‘We value the views and feedback of our customers and acknowledge the perspectives on this issue,’ the company wrote. ‘The content in this book, geared for kids 10+, was developed in partnership with medical and adolescent care professionals and consistently emphasizes the importance of having conversations and discussing any feelings with parents or trusted adults.’

This is an absolute outrage. Nothing in this statement or this book’s appallingly shallow, one-sided, and frankly dangerous treatment of this explosive topic demonstrate that American Girl values much of anything.

The book was written by Mel Hammond in consultation with Carly Guss, a physician at Boston Children’s Hospital who specializes in ‘gender-affirming medical care’ for youth and young adults.

To say that children as young as 10 years old may struggle to grasp these concepts is an understatement. And to present these radical ideas so flippantly in an illustrated pamphlet is insulting.

‘The way you show your gender to the world through clothes and behaviors is your gender expression,’ the book explains. ‘While gender expression is what you show on the outside, gender identity is how you feel on the inside,’ it continues, ‘a girl, a boy, or someone who doesn’t quite fit into either category.’

Yet even gender dysphoria experts say there is no scientific consensus over what ‘gender identity’ or ‘gender expression’ are. But here it is – written without caveat or explanation. Delivered straight to your child – context damned.

‘We are committed to delivering content that leaves our readers feeling informed, confident, and positive about themselves,’ the statement reads.


More like misinformed.

The entire subject is presented in this way. The author doesn’t go into any depth, provide any voice to credible opposing positions, or – most critically – tell the stories of medical transitions that failed.

For those who don’t understand how potentially harmful it is to encourage children to identify as the opposite sex, consider the many stories from detransitioners documenting the lifelong complications they now face.

Prisha Mosley, for example, experienced the harms of transgender indoctrination first-hand.

As a young teen, Mosley felt so uncomfortable in her own body that when she learned of transgenderism online, she thought that taking on a male identity would make her feel better.

Despite a well-documented history of mental illness, including severe anorexia, doctors and therapists put Mosley on the ‘trans assembly line,’ as one doctor describes it. At 17, they prescribed her testosterone. A year and a half later, a plastic surgeon cut off her healthy breasts.

‘The minute I said the word gender, they were all over me,’ Mosley told me. ‘I was being medicalized so fast.’

Now 24, Mosley is questioning how a team of healthcare providers not only allowed, but encouraged a teenage girl in mental distress to permanently mutilate her body at such a young, innocent age.

Mosley now struggles with masculine hair growth on her body and face, a permanently lower voice, and no sensation in her flattened chest. She suffers from vaginal atrophy and dryness, which not only makes intercourse painful, but also leads to distressing urinary symptoms. After years of testosterone, Mosley doesn’t know if she’ll ever be able to conceive her own children.

‘They really made me into a lifelong medical patient,’ Mosley said.

The writers of the American Girl Body Image book conveniently left out these graphic, ugly side effects of ‘changing genders.’ Sad truths like never being able to conceive your own children, or the possibility of never being able to experience an orgasm, are not mentioned.

And of course they weren’t mentioned – it’s a children’s book! It’s a glaring warning sign that children are not ready for this type of content.

American Girl also didn’t bother including the fact that the majority of children who develop gender dysphoria before puberty reach a point of acceptance of their bodies after they go through natural puberty, or that many European countries are ending the use of puberty blockers in children with gender dysphoria, due to the long-term health risks and a lack of evidence that they help.

The most outrageous part of all of this is that the book also suggests a way for children to do an end-run around their own parents. The book points children to resources that can help them transition ‘if you don’t have an adult you can trust.’

These organizations include transgender activist groups Human Rights Campaign and The Trevor Project, the latter of which has been accused of instructing minors on how to hide their transition from parents and exposing them to sexually perverse content.

Fundamentally, no book about ‘body image’ should advise girls to change their bodies if they experience the natural insecurities and discomfort that come with puberty. But the message that American Girl is sending is far worse than that.

American Girl and its parent company, Mattel, are actively guiding healthy, growing girls toward medical interventions with potentially catastrophic implications. And they’re suggesting that 10-year-old girls pursue these ‘treatments’ without their parents knowing.

Parents are rightly outraged over the promotion of a reckless ideology to our little girls. But let’s be clear: our outrage is not political. It’s about protecting our daughters.

No young girl should be taught to hate her body or to hide medical information from her parents. Rather than encouraging confidence, these woke corporations are instructing girls to medicalize their insecurities.

The American Girl company claims to be ‘a trusted partner in empowering girls with confidence and character’ since 1986. By publishing this book, American Girl has betrayed that trust.