Apparently, it’s not a Barbie world.
You know a moment in pop culture has run its course when Hillary Clinton decides to tweet about it — and give it a custom hashtag. When this year’s Oscar nominations were announced last Tuesday, the outrage was swift: Despite the blockbuster snagging several nominations, Barbie’s lead actress, Margot Robbie, and director, Greta Gerwig, got no love.
To the onlookers addled by fourth-wave feminism, this was a major snub. Barbie — the ideologically incoherent, two-hour-long toy commercial — was a work of feminine expression on par with The Feminine Mystique or The Vagina Monologues. How dare the academy snub its leading ladies while, worse, offering a best supporting actor nomination to Ryan Gosling for his role as Ken?
Gosling got his nod along with co-star America Ferrera, who received a best supporting actress nomination for her tedious, I mean pivotal, monologue about how hard it is to be a woman. Both actors (or actors’ publicists) felt compelled to release statements about poor Robbie and Gerwig, who, thanks to Barbie, is the first solo female director to earn more than $1 billion at the box office.
But the money isn’t a good enough signal of society’s approbation, nor are the Golden Globes and other awards. Enter the woman whose statement we’ve all been waiting for: Hillary Clinton.
“Greta & Margot,” she wrote, “While it can sting to win the box office but not take home the gold, your millions of fans love you. You’re both so much more than Kenough. #HillaryBarbie.”
As talented as Gerwig and Robbie are, neither is entitled to an Oscar nomination, and in a more rational world, such things would not drive entire news cycles and elicit comments from washed-out politicians. Yet Barbie has come to represent more than just a cash grab for Mattel or a Pepto Bismol-colored summer blockbuster. If Barbie can’t win all of the awards, then feminism loses, too.
To make matters worse — or funnier, depending on how you look at it — Gosling could very well win the film’s only acting award. If that happens, it won’t be a reflection of anything more than Gosling’s comedic prowess. Barbie is just not that deep, and it’s OK to enjoy things without demanding that they be seen as very important.
This Barbie made a billion dollars. She doesn’t need to be an Oscar winner, too.