Public opinion is largely influenced by elite discourse. Voters form their opinions about everything from health care to workplace regulations to foreign affairs from a narrow group of policy experts in the news and in their communities. Too often, however, political communication is heavily one-sided. And this is especially the case when it comes to addressing women. For too long the conversation has been entirely directed by liberal women’s groups, with almost no response from the liberty movement. But we know that when people receive a competing argument, it’s disrupting. It leads to ambivalence, and it actually causes voters to seek out more information. The Free Market Movement needs to increase the number of women who understand and value limited government. Join the women of IWF for a conversation about why we need to speak to women, what that alternative message is, and how we go about reaching more women.