For years, public opinion polls have found that the cost of drugs is Americans’ number one health concern. Over half (55 percent) of all Americans report taking prescription drugs. There are two potential paths for America today: We can expand the role of government in setting drug prices, or we can foster greater individual choice and market competition to hold prices down. The former path would inevitably have unintended consequences, like drug shortages and reduced innovation. The latter would make drugs more affordable and accessible, while also encouraging and rewarding innovation.